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BUILT BY THE BEST - MARKETING FOR PHYSICIANS

Marketing for Physicians That Turns Empty Appointment Slots

Into a Fully Booked Practice

Powered by Award-Winning Digital Marketing Strategy and $250M in Proven Healthcare Revenue. Designed for Private Practices, Doctor Offices, Specialty Clinics, and Growth-Minded Healthcare Providers. Grow Your Medical Practice Today By Clicking the Button Below and Filling Out the Form.

Best In Class Results - Marketing for Physicians
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Where Marketing for Physicians Has Been Featured

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Fortune 300x59 1
Adweek
Cmo
Forbes 1
Yahoo
Success 750x350 300x140 1
Semrush
Sej
Screen Shot 2017 11 07 At 5.58.49 Pm 300x78 1
Newsweek
Los Angeles Times .
Print 200 1
Inc. Magazine 1
Huffpost 1
Untitled 1 240 1
Fox News E1510116497968 300x211 1
Entrepreneur Magazine 300x70 1
Cosmopolitan
Business Rockstars 300x172 1
Business Insider Logos Copy
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Ecommerce Influencer
Mashable
Glassdoor
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Fsg
Ecommerce Influencer
Distractify 300x168 1
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Accion
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Interestingengineering 300x64 1
492 4928067 Carey Business School Johns Hopkins University
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Employtown
Americas Best Races
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Inderbir S. Gill, MD
★ 5.0

Inderbir S. Gill, MD

Chairman & Distinguished Professor, Catherine & Joseph Aresty Department of Urology

★ 5.0

Leonard drove a lot of patient volume to our urology institute and also got us featured in Newsweek, Forbes and Apple News, along with many of the urological physicians and surgeons within my department. He does great work.

Michael Johns, MD
★ 5.0

Michael Johns, MD

Director of the USC Voice Center

★ 5.0

Leonard helped put our Voice Center on the map and got us a lot of exposure into major media publications like Forbes, Apple News and more. He's got the drive you need in a medical marketer and understands the landscape quite well.

Jay R. Lieberman, MD
★ 5.0

Jay R. Lieberman, MD

Professor and Chair of the Department of Orthopaedic Surgery

★ 5.0

Leonard helped with every single one of our priorities in orthopaedics. He's a good kid and works really hard. After he quit working here, I wanted to hire him as a contractor but he didn't send me over a proposal.

Steven L. Giannotta, MD
★ 5.0

Steven L. Giannotta, MD

Chairman at Department of Neurological Surgery

★ 5.0

Leonard showed up to every single meeting prepared. His expertise helped elevate our already prestigious neurosurgery department and brought that attention to the general public in more ways than one.

James E. Tibone, MD
★ 5.0

James E. Tibone, MD

Senior Advisor, Orthopaedics Sports Medicine

★ 5.0

Leonard brought an immense amount of attention to our sports medicine department and helped bring additional exposure to our department through multiple marketing channels, including video. He also got us featured in Newsweek, Sporting News and HuffPost.

Helena Chui, MD
★ 5.0

Helena Chui, MD

Chair and Professor of Neurology at Keck School of Medicine of USC

★ 5.0

I'm so thankful that Leonard brought so much exposure to our Alzheimer's department.

Vaughn A. Starnes, MD
★ 4.0

Vaughn A. Starnes, MD

Surgeon in Chief at Keck Hospital USC

★ 4.0

I used to be angry at the marketing department. Now they do okay work.

Carolyn Kaloostian, MD, MPH
★ 5.0

Carolyn Kaloostian, MD, MPH

Associate Clinical Professor of Family Medicine at Keck School of Medicine USC

★ 5.0

Leonard brought a lot of attention to the discussions that matter to me as a primary care physician and got me featured in Forbes, HuffPost and Medical Daily.

Rick A. Friedman, MD, PhD
★ 5.0

Rick A. Friedman, MD, PhD

Director of the UC San Diego Acoustic Neuroma Program.

★ 5.0

Leonard brought a lot of attention to our acoustic neuroma program and also got us featured in Forbes, HuffPost and Medical Daily.

Mark S. Humayun, MD, PhD
★ 5.0

Mark S. Humayun, MD, PhD

Cornelius Pings Chair of Biomedical Sciences

★ 5.0

Leonard helped get a video of me receiving an award from the president to be watched over a million times and helped get us featured in Forbes and Apple News for our medical advancements in ophthalmology.

Jonathan Russin, MD
★ 5.0

Jonathan Russin, MD

Chief of Neurosurgery at University of Vermont Medical Center

★ 5.0

Leonard brought a lot of attention to the neurosurgery topics that mattered most to our department and helped get us featured in Forbes and Apple News.

Keith M. Hobbs, MBA, FACHE
★ 5.0

Keith M. Hobbs, MBA, FACHE

President and CEO of Torrance Memorial Medical Center

★ 5.0

Leonard did a lot of amazing work in helping us bring attention to our community hospital we acquired and helping us drive patient volume for a hospital that was struggling when we acquired it.

Edy Soffer, MD
★ 5.0

Edy Soffer, MD

Director of the GI Motility Program at Keck School of Medicine USC

★ 5.0

Leonard helped bring attention to our gastroenterology department and helped us get featured in Forbes, Huff Post and Medical Daily.

Joan McLane
★ 5.0

Joan McLane

Senior Administrative Director at USC Healthcare

★ 5.0

Leonard is a rockstar when it comes to marketing and he helped us with a lot of initiatives in the urology department. If Leonard didn't go through drama with his ex-wife, I would've hired him directly into my department.

Stephen B. Gruber, MD, PhD, MPH
★ 5.0

Stephen B. Gruber, MD, PhD, MPH

Vice President at City of Hope National Medical Center

★ 5.0

Leonard brought a lot of attention to our comprehensive cancer center and helped get us featured in Forbes and many other prestigious outlets for the work we were doing and our expertise.

Karla O'Dell, MD
★ 5.0

Karla O'Dell, MD

Co-Director and Founder of the USC Airway Intervention and Reconstruction Center

★ 5.0

Leonard helped bring a lot of attention to our voice center and got us featured in Forbes.

Yuri Genyk, MD
★ 5.0

Yuri Genyk, MD

Director of the Adult Liver Transplant Program

★ 5.0

Leonard brought an immense amount of attention to our liver transplant program and helped us get featured in Forbes.

John S. Oghalai, MD
★ 5.0

John S. Oghalai, MD

Chair of Otolaryngology–Head and Neck Surgery

★ 5.0

Leonard did amazing work at elevating all parts of our otolaryngology department across hearing, voice, allergies, acoustic neuroma and surgical methods. He helped us with all of our priority objectives.

Meng Law, MD
★ 5.0

Meng Law, MD

Professor of Radiology, Neurology, and Neurological Surgery at USC

★ 5.0

Leonard helped bring attention to our radiology department and helped us get into Forbes.

Caroline Park, LVN
★ 5.0

Caroline Park, LVN

Geriatric Nurse Practitioner at Keck Medicine USC

★ 5.0

I've known Leonard since before I worked in medicine, back when I used to work at a bank. He helped get me featured in Forbes Magazine.

Eric J. Kezirian, MD, MPH
★ 5.0

Eric J. Kezirian, MD, MPH

Professor of Head and Neck Surgery at David Geffen School of Medicine UCLA

★ 5.0

Leonard helped bring a lot of attention to our sleep apnea and surgery program and also helped us get into Forbes and Apple News.

Eric Wan Tan, MD
★ 5.0

Eric Wan Tan, MD

Associate Professor of Clinical Orthopaedic Surgery

★ 5.0

Leonard helped bring a lot of attention to our orthopaedic foot program and got us featured in Forbes.

Jorge J. Nieva, MD
★ 5.0

Jorge J. Nieva, MD

Professor of Clinical Medicine at Keck School of Medicine USC

★ 5.0

Leonard brought a lot of attention to our lung cancer program, immunotherapy and our new technology for wearables and helped get us featured in Forbes.

Casey L. O'Connell, MD
★ 5.0

Casey L. O'Connell, MD

Professor of Medicine and Clinical Scholar at USC

★ 5.0

Leonard helped bring attention to our hematology department and also got us featured in Forbes and HuffPost.

Elisabeth H. Ference, MD, MPH
★ 5.0

Elisabeth H. Ference, MD, MPH

Otolaryngology Physician at Facey Medical Group

★ 5.0

Leonard helped bring attention to the allergies I treat as an otolaryngologist and helped me get into Forbes and Apple News.

Seth C. Gamradt, MD
★ 5.0

Seth C. Gamradt, MD

Director of Orthopaedic Athletic Medicine and Head Team Physician at USC Athletics

★ 5.0

Leonard helped our sports medicine department immensely by assisting in our football games and discussing topics that athletes need to know about safety and recovery after injury. He also got us featured in Newsweek, Sporting News and HuffPost.

Helga Van Herle, MD
★ 5.0

Helga Van Herle, MD

Program Director of the USC/LA General Cardiovascular Medicine Fellowship

★ 5.0

Leonard helped bring in more patients with heart arrhythmias and also got us featured in Forbes, HuffPost and Apple News.

Kathleen A. Page, MD
★ 5.0

Kathleen A. Page, MD

Associate Professor of Medicine and Co-Director of the Diabetes and Obesity Research Institute at Keck School of Medicine USC

★ 5.0

Leonard brought a lot of attention to endocrinology and diabetes and helped us get featured in Quartz, Medical Daily and HuffPost.

Raj Dasgupta, MD, FACP, FCCP, FAASM
★ 5.0

Raj Dasgupta, MD, FACP, FCCP, FAASM

Associate Program Director of Internal Medicine Residency at Huntington Health and Cedars-Sinai

★ 5.0

Leonard brought a lot of attention to our sleep department and also got us featured in Medical Daily and Apple News.

Sang W. Lee, MD
★ 5.0

Sang W. Lee, MD

Former Chief of Colon and Rectal Surgery

★ 5.0

Leonard brought attention to our colorectal department and got us featured in Forbes.

Cecilia Pyzow
★ 5.0

Cecilia Pyzow

Director of Business Development at USC Verdugo Hills Hospital

★ 5.0

Leonard helped us with so many initiatives at our once community hospital, from assisting us with volunteer stories to our local community events and even assisted with driving more patient volume through our priority service lines. He works really hard!

Alex K. Wong, MD
★ 5.0

Alex K. Wong, MD

Chief of Surgery at VA New Jersey Health Care

★ 5.0

Leonard brought a lot of attention to my specialties in lymphedema, breast cancer and plastic surgery.

Amy Hackmann, MD
★ 5.0

Amy Hackmann, MD

Associate Surgeon of Cardiac Surgery

★ 5.0

Leonard helped bring awareness of our ECMO devices and other life-saving methods in cardiac surgery.

Anthony W. Kim, MD
★ 5.0

Anthony W. Kim, MD

Chief of the Division of Thoracic Surgery at Keck Medicine USC

★ 5.0

Leonard brought a lot of attention to our thoracic department.

Armand Dorian, MD, MMM, FACEP
★ 5.0

Armand Dorian, MD, MMM, FACEP

Chief Executive Officer of USC Verdugo Hills Hospital

★ 5.0

Leonard helped immensely with our emergency medicine initiatives at the community hospital we took over.

Maria E. Nelson, MD, FACS, FSSO
★ 5.0

Maria E. Nelson, MD, FACS, FSSO

Associate Professor of Surgery at Keck School of Medicine USC

★ 5.0

Leonard helped us with a video on breast cancer that led to over 160,000 viewers watching it.

Jennifer Boozer, DO
★ 5.0

Jennifer Boozer, DO

Family Physician at Keck Medicine USC

★ 5.0

Leonard helped get me into Forbes and Apple News for my primary care specialty discussing topics that matter to me and my patients.

Rose Taroyan, MD
★ 5.0

Rose Taroyan, MD

Clinical Associate Professor of Family Medicine at Keck School of Medicine USC

★ 5.0

Leonard helped me discuss topics that matter to me in Forbes and helped ensure family medicine was busy.

David Tashman, MD
★ 5.0

David Tashman, MD

Chairman of Emergency Medicine at USC Verdugo Hills Hospital

★ 5.0

I'm happy with a lot of the initiatives Leonard did for our emergency medicine department at the community hospital we took over.

Mary K. Samplaski, MD
★ 5.0

Mary K. Samplaski, MD

Private Practice Urologist and Vasectomist at VasWeb

★ 5.0

Leonard helped us make a lot of videos on our urological topics that really connected with our audience. Patients even referenced many of the videos they saw when they came into the clinic!

Leo Raffi Doumanian, MD
★ 5.0

Leo Raffi Doumanian, MD

Director of USC Urology at Verdugo Hills Hospital

★ 5.0

We discussed a lot of urological topics that many would find taboo and got them published on the website and were able to discuss topics that not a lot of urologists get to put out there publicly.

Mike M. Nguyen, MD
★ 5.0

Mike M. Nguyen, MD

Associate Professor of Clinical Urology at Keck School of Medicine USC

★ 5.0

Leonard helped bring a lot of attention to our urology department and helped get us featured in Forbes and Apple News.

John C. Liu, MD
★ 5.0

John C. Liu, MD

Professor of Clinical Neurological Surgery at Keck School of Medicine USC

★ 5.0

Leonard helped drive patient volume to our spine department.

Dawn Robin Fishback, PA-C
★ 5.0

Dawn Robin Fishback, PA-C

Neurosurgical Physician Assistant at USC Neurosurgery Clinic at Keck Medicine

★ 5.0

Leonard did amazing work at bringing attention to our acoustic neuroma program! He's always on top of it!

Cindy (Shijun) Xi, MD
★ 5.0

Cindy (Shijun) Xi, MD

Clinical Associate Professor of Medicine in the Division of General Internal Medicine

★ 5.0

Leonard helped us write out our scripts so that we could deliver a clear message on our expertise to a larger audience in front of a camera.

Ketan M. Patel, MD
★ 5.0

Ketan M. Patel, MD

Regional Medical Director of Plastic and Reconstructive Surgery

★ 5.0

One of the videos I did with Leonard ended up with over 160,000 watchers and viewers on social media for the topic of breast cancer.

Chairs and professors of every service line scoffed

at the work we did, from Steven Giannotta, MD, Vaughn Starnes, MD, Inderbir Gill, MD, Jay Lieberman, MD, Stephen Gruber, MD, John C. Liu, MD, Preet Chaudhary, MD, Craig J. Baker, MD, Yuri Genyk, MD and more. Not only that, our CEO of our community hospital we bought was begging for exposure to get more patients in the door.

Our healthcare marketing department was on thin ice, but I was just hired to work here. My boss, the director of digital healthcare marketing, wanted me to create the first proactive digital medical marketing strategy for the academic medical center that we would be able to build our reputation off of with the primary intent of driving patient volume. He told me to do absolutely nothing for the first 90 days, but to go to meetings with the chairs, learn the ins and outs of how the medical enterprise worked, ignore any academic request that only benefited the school completely, and then come up with a growth digital healthcare marketing strategy to dominate our service area.

Coming from an automotive background with almost an entire decade in the field, this was my first time in medicine. I had a lot to learn and used every opportunity I could to completely understand the landscape, by closely studying what we were doing, what our competitors were doing, plus peeling through what was working for each specific service line and also what wasn’t working. I also took the time to deeply understand what the highest priorities were for each service line.

In my discovery, one of the biggest challenges I saw for our brand was that everything was written at an academic level. That type of doctor marketing and service line marketing disconnected our patients more than it connected them to us.

Our target market of patients we wanted to market to were PPO holders, which is like a director at the LADWP or SoCal Edison or some executive at Honda of North America. While deeply educated, even they would have trouble understanding the high brow academic public healthcare message we were trying to convey.

One of the most influential moments of my healthcare marketing career here was when I was able to speak with each doctor one on one. We would discuss what they did by phone for 30 minutes. I would break down what they were discussing in a way that anyone could understand.

It didn’t make sense to me however, how so many other writers spoke with these doctors previously, but never took the time to distill down what they were saying.

Did they actually understand all of the medical linguistics behind what was being discussed in their healthcare marketing collateral? Because I had a lot of difficulty reading the content we were developing previously, and if I did, I was sure that our patients were experiencing the same problem. And that just wasn’t good medical marketing for our doctors…

While making the content easy for anyone to understand was just one tactic that was initiated, we also quoted our physicians into our healthcare content for our multiple medical practices as well.

As that content got syndicated across 150 media publications, our doctors became featured in TIME, Sporting News, Quartz, Inc. Magazine, Forbes, International Business Times, Medical Daily, Huffington Post, Apple News and more.

That content also picked up 2 million additional reads during my tenure there, and an additional 1 million reads to date.

Out of the pages we developed on the website, 18 of the 25 top pages on the website were built under my purview, earning first page Google rankings nationally for priority service lines. These singular pieces of content were read 73,000, 77,000, 77,000, 93,000, 108,000 and even as high as 162,000 times each and every single year.

We made videos that got 10s of thousands to hundreds of thousands of watchers, and even had one of Dr. Mark Humayun that hit over 1 million watches.

Most of our ads that I managed with my small minuscule budget resulted in clicks well under a dollar.

The website experienced 5x growth from 90,000 pageviews a month to over 450,000 a month.

But how does that translate into revenue?

We went from $900 million annually in 2015 when I started to $1 billion annually by the end of fiscal year 2019, experiencing 25 percent year over year growth each and every single year, totaling $250 million in revenue in the healthcare system for our academic medical center.

What was more dramatic than the revenue shift, however, was how our healthcare marketing department was treated.

Within six months of deploying the strategy, the chairs and professors (and the CEO of the community hospital) were no longer angry at us.

They no longer despised us.

They no longer demanded more out of us.

Instead, they complimented the hard work we did.

They were grateful for the changes we made.

They wanted to actively participate in anything we were making.

And they couldn’t believe that more patients were walking in the door, and citing the work that they saw we were creating online.

The ripple effect of marketing affected the entire hospital.

We made an impact with each and every single chair of every service line and gained their respect because of how well we planned and executed the new digital strategy for the entire enterprise.

We created the halo effect, where the chairs elevated the university, the university elevated the physicians, and the physicians elevated the university, all together as one.

What can be done at scale, can also be done at an individual level as well. Even if you are a single physician clinic, we can use many of the same tactics at a scaled down, hyperlocalized level, to fill up your empty appointment slots and with the right tactics that move the needle, turn your medical office into a fully booked practice through strategic doctor marketing.

Whether you are operating a small medical practice or a healthcare powerhouse like an academic medical center or large medical group, we want to help you shift the dynamic of your healthcare practice and dominate your local service area.

These results speak for themselves and we can make the same impact for you that we did for this academic medical center, no matter the size of your medical practice.

Ready to dominate your service line in your local area? Schedule a free medical practice growth review now!

See How We Grow Medical Practices
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Our Healthcare Marketing Resume at Marketing for Physicians

Featured services

Medical Marketing Services that look as strong as they read at Marketing for Physicians.

Here are some of the services we offer. Don't know which specific healthcare marketing services you need? Schedule a medical practice growth review with us and we'll tell you exactly which ones you need for your specific goals at your medical practice.

SERVICE / 01

Local SEO & Map Pack

Local visibility and map rankings

Own the top 3 of Google Maps, where calls come from.

  • Google Business Profile optimization
  • Hyper-local service area pages
  • AI-ready local pages
Learn More
SERVICE / 02

Search Engine Optimization

Rank where patients are searching and turn organic traffic into booked appointments

Own the first page of Google for local search terms

  • Long-form service and condition pages
  • Authority-building content strategy
  • Technical SEO and site health
Learn More
SERVICE / 03

AI Search Optimization & GEO & AIO

Get recommended by AI like ChatGPT, Gemini, Claude and Perplexity

Show up in AI-generated answers, not just traditional search results.

  • Generative Engine Optimization (GEO)
  • AI Overview and AI Chat visibility
  • Authority signals for AI-cited sources
Learn More
SERVICE / 04

Social Media Ads (Meta, Tiktok, etc.)

Put your highest-converting offer in front of the right patients on the platforms they use daily

Booked calls to drive patient volume.

  • Offer and creative strategy
  • Ongoing testing and optimization
  • Drive more patient volume
Learn More
SERVICE / 05

Google Ads & Bing Ads

Be on the top of Google and Bing

Drive patient volume through exams, symptoms, conditions and treatments.

  • Search ads for high-intent keywords
  • Bid strategy and budget optimization
  • Constant improvement
Learn More
SERVICE / 06

Landing Pages that Convert

Drive patients to pages that convert

Purpose-built pages designed around a single offer and a single action — booking an appointment.

  • Service-specific and campaign-specific pages
  • Trust elements and social proof placement
  • Mobile-optimized layouts built to convert
Learn More
SERVICE / 07

Conversion Rate Optimization

Spend the same, get more patients

Turn more of your existing traffic into scheduled appointments without increasing ad spend.

  • Patient journey audits
  • Form and CTA optimization
  • A/B testing and friction removal
Learn More
SERVICE / 08

Conversion-built websites

A site engineered to turn traffic into booked appointments

Your website should be your best-performing front desk, not a digital brochure.

  • Appointment-first page architecture
  • Conversion-focused layouts and design
  • SEO optimized long-form design
Learn More
SERVICE / 09

Digital Marketing Strategy

A clear plan that connects every channel to patient growth

No guesswork — just a roadmap built around your practice goals and market.

  • Competitive and market analysis
  • Multi-channel growth planning
  • Quarterly strategy and performance review
Learn More
SERVICE / 10

Demand Generation

Build awareness before patients know they need you

And stay top of mind when they do.

  • Multi-channel brand visibility campaigns
  • Nurture sequences
  • Top-of-funnel content and ad strategy
Learn More
SERVICE / 11

Public Relations

On demand publishing to over 1,000 outlets

Media features in 7 to 14 days. Guaranteed Placements.

  • Features in top local and national publications and media outlets
  • Thought leadership positioning for physicians
  • Reputation that follows you everywhere you practice
Learn More
SERVICE / 12

Content Marketing

Educate patients

Build trust and rank for the searches that drive appointments.

  • Blog and article content strategy
  • Service and condition page development
  • Content that ranks and converts
Learn More

Our Chief Marketing Officer at Marketing for Physicians Is a Rockstar

Leonard Kim has driven $250 million in healthcare revenue to priority service lines from otolaryngology, othopaedics, cardiology, cardiac surgery, thoracic, urology, colorectal, bariatrics, upper GI, spine, neurology, neurosurgery, dermatology, OBGYN, cosmetics, plastics, aeshetics, cancer, hematology, oncology, immunology, transplants, bone marrow, liver, kidney, allergies, family medicine and more.

Leonard is an internationally recognized top digital marketer who has been recognized by Forbes, Entrepreneur, Inc. Magazine, Brand24, MadCon, BuzzSumo and more as a top 100 digital marketer in his space (with some outlets ranking him in the top 10).

He has spoken at Keck Medicine of the University of Southern California, St. Vincent’s Hospital, The Los Angeles Head & Neck Society, USC Verdugo Hills Hospital, Johns Hopkins Carey School of Business, Pasadena Design Center, University of California, Irvine, Cal Poly Pomona, TEDx, Salesforce, The Cult Gathering, multiple marketing conferences, and at castles and palaces across the world.

He’s the coauthor of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success with McGraw-Hill Business and is releasing a book in the future on getting back up after you’ve fallen.

Leonard Kim has over 300 media features in CMO, AdWeek, Fast Company, Fortune, TIME, Business Insider, Los Angeles Times, Medical Daily, Success Magazine, Fox News, CNBC, Newsweek, Comsopolitan and more.

His content has been read over 16 million times and he’s been published in books and magazines, such as Take the Leap: Change Your Career, Change Your Life by Sara Bliss, Cracking the Curiosity Code: The Key to Unlocking Human Potential by Dr. Diane Hamilton and more.

He has also appeared on TV on NewsMax and had a regular presence as a judge on a TV show on Zee TV.

Leonard’s TEDx talk is internationally recognized by Forbes, Mashable, Inc. Magazine, Entrepreneur Magazine and more as a top 10 TEDx talk on fear.

Leonard is an enterprise trained healthcare marketer who focuses his efforts in being thorough in each step of the marketing process he utilizes in increasing patient volume.

He leads a team of specialists who operate through every single step of the marketing process to ensure that every single piece of the marketing puzzle is made to the utmost highest level of quality.

He is the go-to expert to do marketing for and grow your healthcare practice, no matter the size.

Ready to book a healthcare marketing growth consultation?

Book your free business growth strategy call now.

Start Bringing in More Patients to Your Practice

Meet the team behind your growth at Marketing for Physicians.

This is the team that will be working on your doctor marketing and medical practice marketing at Marketing for Physicians.

Why We Adhere to Detail-Oriented Thoroughness Over Speed Through an Enterprise Grade Healthcare Marketing Workflow at Marketing for Physicians

Most healthcare marketing agencies move fast and figure it out later. We do the opposite. Every step in our enterprise level healthcare process and workflow exists for a reason, and each one builds directly on the one before it.

We don't write content before we know what your patients are searching for.

We don't launch ads before a doctor has reviewed and approved every word.

We don't publish a page before the schema is built and QA is done.

This isn't slowness — it's precision, precision in the same way a surgeon operates.

While rushed marketing produces generic results that puts a medical clinic’s financial liquidity in jeopardy, it is just like how a rushed operation puts a patient’s life in critical danger.

A medical practice that skips the research ends up ranking for the wrong terms, spending marketing dollars on the wrong patients, and communicating the wrong message.

We take the time upfront to get everything right so that everything we put into the market for your patients and potential patients actually works. Every item below is a critical step we take in our enterprise grade workflow, in order, where each piece of content moves through the steps taken to ensure that your medical practice gets quality content that drives patients to your practice and your patients get quality content that drives them to want to fill up your empty appointment slots

Get list of conditions treated, symptoms addressed, and treatment plans available.

Prioritize by highest to lowest earning or most to least frequent visits.

Determine radius of how far patients will travel.

Do competitor research.

Do keyword research.

Establish content outline.

Get access to systems.

Work with 3rd party to make sure the site is HIPAA compliant.

Interview doctor on interests and type of care provided.

Rebuild doctor bio.

Redo Google Business Profile.

Start building out citations.

Audit and optimize site speed.

Ensure site is fully responsive on mobile.

Optimize site images.

Make keyword-rich URL that follows correct format — lowercase, hyphens between words, includes location and primary keyword, follows site hierarchy, avoids duplicates.

QA the page URL.

Write SEO-optimized title for page.

Write content for page.

Edit content for page.

Review with doctor for accuracy.

Make any necessary edits.

Review with doctor again for final approval.

Build schema for page.

Publish content and schema to website.

QA content and schema.

Submit page to Search Console.

Apply conversion rate optimization (CRO) strategies to improve page ranking and patient action.

Track SEO results on target search terms.

Report where each page ranks for each search term.

Set up conversion goals for ads.

Build Google Ads for specific pages.

Identify which pages and conditions to advertise.

Define geographic regions and target radius.

Research and select keywords for each campaign.

Do competitor analysis and research for Google Ads.

Write ad headlines and descriptions.

Build out sitelink extensions — additional links that appear below the ad directing patients to specific pages.

Build out callout extensions — short phrases that highlight key benefits or services.

Build out call extensions — add phone number directly to the ad for one-tap calling.

Build out location extensions — show practice address alongside the ad.

Build out structured snippet extensions — list specific services, conditions, or treatments within the ad.

Build out image extensions — add visuals to enhance the ad appearance.

Send ad copy to designer for any supporting creative assets.

The designer produces creative assets.

Review ad copy, extensions, and creative with doctor for accuracy and approval.

Make any necessary edits.

Final review with doctor for approval.

Ensure landing page aligns with ad message and call to action.

Build out campaign structure — campaigns, ad groups, and ads.

Set bids, budget, and targeting parameters.

Launch Google Ads.

Monitor performance — impressions, clicks, conversions, and cost per acquisition.

A/B test ad copy and creative to improve performance.

Optimize campaigns based on data — adjust bids, pause underperforming ads, scale winners.

Report on ad-to-patient conversion results.

Build Meta Ads.

Identify specific examinations, conditions, treatments, and symptoms to advertise.

Define geographic regions and target radius.

Set target age range and demographic parameters.

Research audience interests and behaviors for targeting.

Do competitor analysis and research for Meta Ads.

Write ad copy — primary text, headline, and call to action.

Determine ad format — single image, carousel, video, or story.

Send ad copy and direction to designer for creative assets.

The designer produces static images, carousels, or video creative as needed.

If video requires doctor’s participation, we ask for their participation.

Write multiple variations of ad copy for A/B testing.

Review ad copy and creative with doctor for accuracy and approval.

Make any necessary edits.

Final review with doctor for approval.

Ensure landing page aligns with ad message and call to action.

Build out campaign structure — campaigns, ad sets, and ads.

Set campaign objective — leads, traffic, or conversions.

Set budget, bidding strategy, and targeting parameters.

Launch Meta and Social Media Ads.

Monitor performance — reach, clicks, conversions, and cost per acquisition.

A/B test ad copy, creative, and audiences to improve performance.

Optimize campaigns based on data — adjust targeting, pause underperforming ads, scale winners.

Report on ad-to-patient conversion results.

Build More Trust With Customers

Trust in Doctors Decrease and How To Fix That

In 1966, more than three-fourth of Americans had great confidence in medical leaders, per the New York Times. According to the Washington Post, today, only 46 percent of Americans are very confident in their primary care provider (and every other medical leader falls beneath that).

In the fall 2025 issue of Harvard Medicine, The Magazine of Harvard Medical School, there is an article titled: Is There a Crisis of Trust in Science and Medicine?

This publication states that the trust in doctors and hospitals is at 40.3 percent as of April 2025, down from 71.5 percent in April of 2020.

Regardless of whether the pandemic was the cause or not, public trust of doctors has been declining, and rapidly at that.

What we need to get you to stick out is the following:

Positioning: We need to make you relatable.

According to The Cut, there is a reason why we trust doctors more if we can relate to them. That means we have to showcase more than your expertise at the operating table or your level of care, we have to take elements of who you are and incorporate them into your message. This worked so well at the academic medical center across hundreds of doctors and made the physician-patient experience so much better across the board.

Tone of Voice: Building around your personality.

It’s common knowledge that doctors can be seen as being rushed, arrogant, or having lower levels of empathy. Those feelings that people have do not change when they read or watch content on a website or through a video that do not address those perceived traits that negatively impact how a patient sees a physician. To create a dynamic relationship before a patient even walks into the office, we incorporate elements from your personality and level of care into the marketing material we create, whether it is a level of compassion, empathy, thoroughness, or another trait that makes you unique to every other doctor out there in your field.

SEO: We have to make you visible and easy to be found.

That means we need to cover every single symptom, condition and treatment plan that you offer, and ensure that this shows up in Google and search engine search results through search engine optimization to get your expertise in front of your ideal patients. This works because it gets you in front of the patients who need your specific services and they can learn more about the treatments and surgeries you offer for their symptoms and conditions.

Local SEO: Grow your visibility locally.

In order to do this, what we need to do is when someone types in your specific specialty, or expertise, for example, cataract doctor, you appear in the map pack on Google in the first 3 results in your hyper-localized area. This way, you are easily found and more patients start booking with you based on a quick Google search.

AI Search: Appear in AI search results.

Some patients are moving away from the traditional search methods to find a medical provider and moving into searching for their physicians through AI platforms, such as ChatGPT, Gemini, Claude, Perplexity and others. By appearing in AI search results, you will earn the opportunity to earn the business of patients who are asking AI what doctors they recommend who provide your expertise.

Digital Advertising: Drive more appointments to your office.

In addition to getting more phone calls and patient appointments online, we would want to expand upon that through digital advertising. This will allow us to narrow down the exact people who are looking for the solutions that you offer in your service area, allowing them to book appointments to get treated at your doctor office.

Conversion Rate Optimization: Increase web visits to patient conversion.

We track your metrics to see how many people book appointments, then make adjustments to the active pages and ads to increase patient volume even further by increasing the conversion rates of web visitors to phone calls and appointment requests on the website, allowing you to see more patients.

Public Relations: Building authority as the go-to expert.

As you expand and grow your practice, you will want to establish authority in your space. You can do this by building out a public relations campaign to appear in both locally recognized news outlets and nationally recognized magazines. This helps build authority and showcases that you truly are the expert in your field.

Grow Your Medical Practice the Right Way Now

Healthcare service lines we work with to turn trust into measurable local growth at Marketing for Physicians.

We work to do marketing for all medical service lines to drive patient volume. These are the primary healthcare specialties that we work with. If you don't see your medical specialty listed below, click the button to see more, or inquire if we can handle your specialty by filling out the form on the page.

Bariatric / Weight Loss Surgery

Reach motivated patients researching gastric sleeve, bypass and medical weight loss options.

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Cancer Care

Help patients navigating a new diagnosis find your cancer care team before they turn to a large health system or out-of-network provider.

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Cardiology / Cardiovascular Surgery

Reach patients researching heart specialists, second opinions and cardiovascular procedures before they ever get a referral.

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Dental / Orthodontics

Turn local searches for implants, Invisalign and cosmetic dentistry into new patient calls.

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Dermatology

Drive appointments for cosmetic and medical dermatology services patients are actively searching for.

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ENT / Otolaryngology

Book more consultations for hearing, sinus, voice, sleep, throat cancer and other related ENT services.

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Fertility / IVF Clinics

From routine women's health visits to complex fertility care, we help your practice connect with patients at every stage of their reproductive health journey.

Learn More

Hormone Replacement Therapy / Anti-Aging Medicine

Attract motivated patients searching for testosterone therapy, HRT, and longevity medicine who are ready to invest in their health.

Learn More

Medical Aesthetics / Med Spa

Fill your treatment calendar with patients ready to book Botox, fillers, body contouring and more.

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Men's Health / Urology

Reach men searching for ED treatment, testosterone therapy, urinary incontinence and men's wellness solutions.

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Mental Health / Telehealth

Grow your practice with patients actively searching for therapy, psychiatry and virtual care.

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Neurology

Attract patients searching for specialist care for migraines, epilepsy, MS, memory concerns and movement disorders before they settle for a general referral.

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Neurosurgery

Reach patients and families seeking expert surgical evaluation for brain tumors, aneurysms, and complex cranial and nervous system conditions.

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Oncology / Hematology

Reach patients and families researching cancer diagnosis, chemotherapy and blood disorder specialists when every search result carries life-changing weight.

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Optometry / Ophthalmology

Convert LASIK, PRK, cataract surgery searchers and more into scheduled consultations.

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Orthopaedics / Sports Medicine

Capture patients seeking joint replacement, sports injury care pain management consults and more.

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Pain Management / Interventional Pain

Reach chronic pain patients comparing specialists for nerve blocks, spinal cord stimulation and regenerative treatment options

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Plastic Surgery / Cosmetic Surgery

Attract high-intent patients researching rhinoplasty, breast augmentation, body procedures and more.

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Spine Surgery / Spinal Care

Connect with patients researching disc replacement, spinal fusion and minimally invasive spine procedures who are actively looking for specialists.

Learn More

Weight Loss / GLP-1 Therapy

Capture the surge of patients searching for supervised injectable programs in your market.

Learn More

Women's Health / OB-GYN

Reach patients searching for an OB-GYN, fertility specialist or women's health clinic and give them a clear reason to choose your practice.

Learn More
See All The Service Lines We Work With

The Marketing for Physicians Process for Becoming The Practice Patients Choose First.

We get a comprehensive list of your conditions treated, your treatments offered, your service area, your credentials, and any photos you have of your practice, and then build out messaging that patients cannot ignore.

We then position you as the go-to provider for the conditions and treatments your patients are actively searching for by building pages that are structured to convert.

Then we deploy our SEO and ad tactics that lead to reputation, ranking, and most importantly revenue.

Once everything is live, we track what's working, fix what isn't, and keep improving every step of the path from first click to scheduled appointment.

View The Growth Process
01

Discovery

02

Position

03

Deploy

04

Optimize

This Is What Growth Looks Like at Marketing for Physicians

Based on average client results across our healthcare portfolio. Individual outcomes vary based on profit margins, market, competition and practice readiness.

48%More Leads On Average
4.2xReturn On Ad Spend
38%More Booked Appointments
31%Lower Cost Per Lead
Healthcare OnlyWe Don't Work Outside of the Medical Space
Why Trust Us at Marketing for Physicians

Why We're The Best

You will never find another healthcare marketing team like Marketing for Physicians in your life. We not only understand the ins and outs of your medical practice, we drive results.

$250 MillionAmount Made in Healthcare
Book a Free Strategy Call
Revenue

$250 Million Made

Taking a medical enterprise from $900 million to over $1 billion in annual revenue is no easy feat. We know what we are doing to drive revenue and patient growth.

Healthcare Trained

Deep Healthcare Experience

We've spoken with physicians and surgeons about the most complex procedures and translated them into content that any patient could understand.

Patient Journey

Understanding the Patient

We fully understand exactly what goes through the mind of a patient when they are seeking out care and how to get exactly what they are looking for in front of them, with the exact search terms or ads they are seeking out.

Enterprise

Enterprise Grade Workflows

Our healthcare marketing and content workflows are detailed, thorough and precise, just like what one would expect from a surgeon in the operating room.

The 3 Types of Marketers You Could End Up Working With
Other Marketers The Best (Us) Baby Eating Marketers
Amateur to Average Best in Class Great, But Baby Eater
Does Work, Not Effective Strategic, Gets Phone Calls, Leads and Sales Could Be Effective, But Eats Babies
Nothing Stands Out Recognized Growing Presence Could Stand Out, But Eats Babies
Lose Money to Small Revenue Bumps Revenue Increases 2x+ Could Increase Revenue, But Eats Babies

Which one do you want to work with?

If you want to work with the best in class, click the button below to schedule your marketing assessment.

Schedule Your Marketing Assessment
The Winning Method for Doctor Marketing

How we turn you into the obvious healthcare provider choice in your market at Marketing for Physicians.

A four-phase operating system, not a generic marketing strategy. Every doctor moves through this, but the tactics are custom to the market, demand, and capacity.

01

Audit & Intelligence Week x

Deep-dive onboarding call where we reverse-engineer your practice, patient acquisition process, service area, and tracking.

This output is a custom go-to-market plan built around your doctor office.
02

Foundation Build Days x-xx

This is where the infrastructure goes in. Your Google Business Profile is optimized, your website is rebuilt around patient conversion, condition and treatment pages are built and structured to rank in search, tracking is wired to every form and phone call, and your first ads are live and targeting the right people in the right zip codes.

You can watch patient leads come in within the first x–xx days of your ads going live.
03

Scale & Optimize Day xx-xx

Cut what is not working and pour fuel on the channels driving the highest return.

Anyone promising faster is lying or missing the real work.
04

Dominate & Expand Month x+

Expand into adjacent cities and service lines once the core market is working.

By the time competitors figure out what you are doing, you already own the market.
// Live timeline previewLive
Day xx

Discovery call + audit delivered

Done
Day xx

Tracking stack installed

Done
Day xx

GBP optimized + page content being made and sent for internal and external review

Done
Day xx

Conversion rate optimizated pages deployed + campaigns launched

First leads coming in
Day xx

Paid traffic scaling

Phone ringing consistently
Day xx

Authority building + ranking

Pipeline compounding
Day xx

Map Pack movement begins

In progress
Day xx

Top 3 rankings + expansion phase

Goal
The Comparison

Most healthcare marketing agencies aren't in your corner. At Marketing for Physicians, we are.

Industry standard

Other Agencies

Jack of all trades, master of your churn.

Contract Length12-24 month lock-in
Industry FocusAny business with a credit card
Direct AccessTicket queue & offshore support
ContentWritten by anyone
StrategyCookie-cutter templates
Built ByCareer marketers & agency vets
Communication1 welcome call, then silence
Tracking StackGA4 and hope
In-house SpecialistsOutsourced to freelancers
Recommended

Why We're Better at Marketing for Physicians

Healthcare Practices marketing services only. Zero dilution.

Contract Length✓ Month-to-month, cancel anytime
Industry Focus✓ Medical services only, since day one
Direct Access✓ Direct number to owner and project manager
Content✓ Written with thoroughness, depth and a detailed SEO structure by an RN, BSN and reviewed by an RN, BSN
Strategy✓ Custom to your market & margins
Built By✓ In house marketers that grew an academic medical center from $900m/yr to $1b/yr
Communication✓ Constant communication, call us whenever you want
Tracking Stack✓ Form Tracking + Map Pack
In-house Specialists✓ 12 specialists and growing, zero outsourcing

HIPAA and PHI Compliance

At Marketing for Physicians, while we focus on the enterprise grade healthcare marketing methodology of growing your medical practice, private practice, doctor office, specialty clinic and more, we partner with a compliance partner who ensures that all the digital tactics that we perform are scrubbed of PHI, operate within HIPAA guidelines, and ensures that your medical practice is safe from regulators.

Our HIPAA and PHI compliance partner offers everything you need to ensure HIPAA and PHI compliance, and also has additional tracking tools including HIPAA-compliant attribution, conversion tracking, and analytics that allow us to get better results in your marketing campaigns while scaling your practice with confidence.

Contact us to get in touch with your compliance partner.

Questions before you start.

Get answers to frequently asked questions about our healthcare marketing agency, Marketing for Physicians, that will elevate your physicians.

Ask For Your Growth Review

What makes your healthcare marketing agency different from other healthcare marketing agencies?

We specialize exclusively in physician-led and clinical practices with deep expertise in medical marketing. Our founder has been named a top marketer by Inc. Magazine, Forbes, and Entrepreneur, has a marketing book published by McGraw-Hill Business, and has taught MBA marketing programs and guest lectured at Johns Hopkins Carey Business School and other universities. Our team has generated over $250 million in revenue in healthcare, grown websites from 102 monthly visitors to over 1 million in 15 months, achieved return on ad spend as high as 100x, and increased AI search visibility from near zero to 30 percent for competitive markets. We bring enterprise-level marketing expertise to independent and group medical practices that typically only see generalist agencies.

What size medical practices do you work with?

We work with solo practitioners, single-location group practices, and multi-location clinics across a wide range of specialties. Whether you are a new practice building visibility from the ground up or an established practice expanding into new service lines, our physician marketing programs are designed to scale with your goals and budget.

Can you work alongside our existing marketing staff or vendors?

Yes. We can function as a full-service healthcare marketing partner or integrate into a specific role alongside your in-house team or existing vendors. Our assembly-line workflow and subject matter specialist model means we slot in cleanly without disrupting what is already working.

Can you guarantee first-page Google rankings for my medical practice?

We follow a strict, thorough, and in-depth SEO methodology specifically designed to pursue page one rankings across your most valuable search terms. That methodology has produced results like taking a site from a global rank of 6.4 million to 540,000 and a domestic rank from 3 million to 150,000 in nine months. However, because search rankings involve factors outside any healthcare marketing agency's direct control, we cannot guarantee page one placement for every individual search term.

What does success look like and how do you measure healthcare marketing performance?

Success is defined at the start of every engagement around your specific goals — new patient volume, appointment requests, local search rankings, or market visibility. We have grown medical practice websites from 90,000 to 450,000 monthly pageviews, taken practices from 102 monthly visitors to over 1 million in 15 months, and built landing pages converting at 13 percent. Every engagement is measured against the benchmarks that matter to your practice.

How involved does the physician or practice owner need to be?

We are built for busy clinicians. We handle strategy, execution, and performance. Your involvement is typically limited to an initial strategy session, approval of content that requires your voice or likeness, and periodic check-ins.

Do your doctor marketing strategies work in highly competitive metro markets?

Yes. Our strategies are built for competitive urban and suburban markets where large health systems dominate search results. We have grown AI search visibility from near zero to 30 percent in competitive categories, achieved 100x return on ad spend, and secured dominant local map pack visibility across wide geographic areas. Independent and group practices can compete effectively — and win — in major markets with the right strategy.

How is your healthcare marketing approach different for a new practice versus an established one?

The core methodology of our healthcare marketing is the same regardless of practice size or stage. What changes is the starting point and the sequence of priorities. A newer practice builds visibility and trust from the ground up. An established practice typically focuses on expanding into new service lines, capturing more of the local market, or growing AI and organic search share. The strategy is tailored to where you are — the standard of execution is not.

Things That Can Get You Fired as a Client

Being rude to our team.

Making demands instead of requests.

Pushing us into your timelines.

Ignoring our expertise.

Micromanaging the process.

Moving goalposts mid-project constantly.

Paying late, consistently.

Refusing to provide what we need to do our job.

Asking us to do something unethical and calling it "standard practice."

Lied to us that you don't eat babies.

Work With Us the Right Way

Apply for a focused medical practice growth review.

Tell us where your medical practice is today and what kind of patients you want more of.

Apply Now For Your Free Consultation

Apply for a focused medical practice growth review.

Tell us where your medical practice is today and what kind of patients you want more of.

We have a zero tolerance policy for working with baby eaters. Do you eat babies?